Client
Brideside

Role
➺ Strategy
➺ UX Design
➺ Product Design
➺ Art Direction

✴︎ The brief

eCommerce bride and bridesmaid approved.

Our objective was to a redesign Brideside’s current website utilizing the site’s framework - Wordpress/Shopify with Salesforce CRM integration. The site must continue to support Brideside’s concierge styling service but better incorporate and offer an improved, elegant, highly visible ecommerce shopping funnel alongside it.

For the new site, we created a unique experience that spoke to the bridesmaid, but not at the exclusion of the bride. The new user experience parallels the thoughtfulness and concierge service of Brideside’s physical retail stores

✴︎ The solution

With the redesign of the brand in our hands, we took advantage of the opportunity to create a more modern and enchanting design. The updated brand and site leverage a more modern aesthetic. By using clear navigation and CTAs along with bold imagery and friendly engaging copy, we created an easier-to-use experience.