Client
ITRenew
Role
➺ Art Direction
➺ UX Design
➺ Product Design
➺ Branding
➺ Visual Design
✴︎ The brief
Regenerative by design
ITRenew creates added value for data centers and their hyperscalers through their circular approach to data center reuse and recycling. Our objective was to re-strategize, rebrand and reposition ITRenew as the leader in data center design.
Circular data centers redefine the lifetime value for data center hardware through the transformation, redeployment and reuse of pathways. The model also maximizes sustainability for the entire industry. We were commissioned to set ITRenew at the forefront of this idea, ultimately defining them as the data center evolutionists. Deliverables included a rebrand, site design and redesign of all company assets.
The wordmark
The icon within the wordmark is based on a matrix of dots. These dots are derived from the holes often found in server ventilation. Within the matrix a series of transformations and shapes may be made. The default icon is the forward-moving arrow made by colored dots signifying server lights.
The matrix
The icon
