Client
Thermo Fisher Scientific

Role
➺ Creative Direction
➺ Concept Development
➺ Art Direction

 

✴︎ The idea || Spectrum

Across all temperatures, your science is our constant. 

In labs around the world, every workflow, every stage of cold storage has specific requirements. Across the full spectrum of temperature and amid real-world variables, Thermo Fisher Scientific has an end-to-end system for every use case. As the leader in fit-for-purpose products for any cold storage application from 4°C to -196°C, Thermo Fisher Scientific is uniquely positioned to recommend the right solution for every stage of your workflow and plot out a scalable plan.  From preparation to storage to thawing, our globally proven systems are certified for compliance, so you can be confident on paper and in practice. 

✴︎ The strategy

Expert partners 
to confidently preserve  & advance science
& healthcare

 

The customer

For Lead Researchers or Principal Investigators, Lab Director/Managers, and Procurement officers looking for innovative, sustainable, and fit-for-purpose  Cold Storage Solutions, their mission is to limit breakdowns and ensure breakthroughs. They are detail-oriented systems thinkers driven by efficiency, experimentation, and evidence. “I want to prevent errors, protect our (research) samples and our jobs.”


What we believe

No matter how much technology we have, knowledge and visibility we create, and variables we limit or control, problems still happen in the lab. Scientists know to prepare and ready for the unexpected, that’s why we are committed to developing the most trusted system of cold storage solutions to expertly protect and preserve precious samples — so you can confidently safeguard your work and develop your next breakthrough with less worries.

The competition

Competitors articulate a “full-range offering” and “innovative” technology — with a heavy focus on functionality, performance, and reliability. Few nod to the higher goal/end result of the work or how their cold storage solutions are best-suited for a use application. No one talks about being a partner throughout the lifecycle of your equipment, customer service, etc. As a global expert, Thermo Fisher Scientific is uniquely poised to guide and support end users to achieve their unique goals, while raising the bar for global standards. 

How we break through

Only Thermo Fisher Scientific offers the most advanced system of cold storage solutions, engineered with highest-quality standards and certified for compliance, to expertly support every function, flow, and temperature need.  We understand the unique challenges you face. That's why our broad range of freezers offers support services paired with connected systems — to predict and prevent errors before they occur. 

 

Care, consider, choose, cherish

  • Care ➺ Social media

    No two labs are alike. Your unique application requires cold storage solutions that meet all your specifications. The experts at Thermo Fisher Scientific can guide you to options that serve your workflow, anywhere on the temperature spectrum.

  • Consider ➺ Configurator Widget

    A key differentiator for Thermo Fisher Scientifc is partnership. The configurator widget provides a point of entry to this customized guidance. This self-service online tool helps prospective customers find cold storage systems that suit their application, temperature needs and workflow. A short series of simple questions enables the user to focus their search, while exposing them to the breadth of solutions available.

  • Consider ➺ Savings Calculator

    An online calculator tool compares the energy use and cost of legacy systems versus more efficient Thermo Fisher Scientific cold storage. A visual display of the results makes the savings easy to appreciate.

  • Choose ➺ "Spectrum of Science" Podcasts

    To demonstrate Thermo Fisher Scientific's dedication to support the full spectrum of cold storage needs, guest scientists would present points of view and approaches from opposite sides of the spectrum. Guest speakers would represent a broad range of roles in academia and industry. Topics could include biological phenomena, discoveries or techniques that require cold storage temperatures.

  • Choose ➺ Email & Tracker

  • Cherish ➺ Innovation Wall

    In corporate office, showcase Thermo Fisher Scientific’s innovations in cold storage across time and temperature. The display of key advances in technology is a testament to the dedication of our scientist and engineers to continuously improve the widest range of systems to serve lab and distribution needs from 4°C to -196°C.

  • Cherish ➺ Immersive Experience

    Part art installation, part science museum, this immersive experience uses color and temperature to engage participants in a journey of discovery. A series of rooms represents specific temperature ranges. As participants walk through, they feel the change in temperature. Light, darkness, texture and shapes all play a role in the experience. The colors and sounds visitors see and hear in each room correspond to a temperature range on the spectrum. Displays showcase innovations related to that temperature and the equipment that made the innovations possible. As an alternative or in addition to a physical space, the immersive experience can also be simulated virtually.

☜ Previous

Next ☞