Client
onsemi

Role
➺ Creative Direction
➺ Concept Development
➺ Art Direction
➺ Tactical Planning

 

✴︎ The idea || Tomorrow, Today

The work and giving we do today are both vital parts of a better future.  

We’re creating the future we want to live in. We have a mission to propel the world forward through technology, and a goal to achieve net-zero emissions by 2040. How we work, and how we give back, make a difference both globally and locally. It’s time to take the renewed focus on onsemi’s giving efforts and show how even the smallest projects move the world forward. 

✴︎ The strategy

Join the onsemi giving circle and put positivity in motion in your world. 

Be it sustainability, responsible sourcing or diversity and inclusion, operational investment and commitment aligns with company values, while most competitors are implementing aggressive goals at a global scale, onsemi acts mainly at the local level, but it’s efforts do have a global impact, as the whole is greater than the sum of its parts. 

The customer

Primary audience: Broad community who stands to benefit and experience the impact onsemi has as a corporate neighbor. Secondary audience: onsemi employees and/or engineers interested in the fields of intelligent power and automotive sensing technology who want the opportunity to have a positive impact in their world. 

What we believe

Building a better future through better technology starts at home. Technology can positively impact its environment and there is no better example than when we take action when and where it matters most — our own communities. That’s why onsemi has organized its Corporate Social Responsibilities efforts to empower and enable its people to contribute and give back right where they live and work. 

The competition

Be it sustainability, responsible sourcing or DEI, operational investment and commitment aligns with company values, and while most competitors are implementing aggressive goals at a global scale, onsemi shares ambitious global goals, but acts mainly at the local level. Onsemi is laser focused on supporting efforts where and when they matter most, right where you live and work. 

How we break through

One good thing leads to another and there is no better place to start than with you. We are committed to making a difference in our world and help you by supporting and amplifying your contributions to be more powerful. Join onsemi’s Giving Circle and discover how we make can make our communities stronger by working together in across these key areas: 1. Matching employee giving, 2. Championing STEAM education, 3. Responding when a crisis arises 

Tactics and activations

  • Office installation ➺ A world of good up close

    Because onsemi giving efforts are localized, often employees in one region of the world don’t know about the good that’s happening in other regions. We’ll install an interactive globe in onsemi locations that people can touch, zoom in on a particular region, and see highlights of some recent onsemi giving efforts that have been done in that area. This gives all employees greater insight into the transformative effect of their contributions (and those of co-workers worldwide).

  • QR experience ➺ Bringing onsemi’s giving story everywhere you’ll find our componentry

    In partnership with onsemi customers, a series of stickers will be placed on industrial and automotive products that use onsemi componentry. Scanning the QR code will take the user to a page with videos and stories of onsemi giving efforts in communities all around the world. This idea helps tell the onsemi CSR story as well as build overall brand awareness.

  • Interactive OOH ➺ Bringing onsemi’s giving efforts to 3D life by reaching folks anywhere

    Outdoor installations, like billboards or transit boards at bus stops, will feature an AR code that drives people to an app when scanned on smartphones. This AR app will interact with the ad to reveal a 3D rendering of some of onsemi’s recent giving efforts. The engaging app experience then leads to a digital hub or interactive site that takes the user further along to see what onsemi is doing to help people and communities around the world. This idea can also be expanded to include print advertising.

  • CircleofGiving.com ➺ One central place for onsemi’s full spectrum of giving opportunities

    This site with the URL CircleOfGiving.com will centralize all of onsemi’s giving efforts. This gives employees one place to go and see the giving possibilities, and the public can see what onsemi is doing in their communities. Employee stories, video highlights, a list of upcoming giving events and opportunities, statistics on company-wide giving, tracking of fundraising goals, and information on using Benevity will all be housed here.

Alternative idea one

Data as Art

Our giving efforts are localized, but taken as a whole, they represent a beautiful team effort. Our semiconductors process millions of pieces of data every second. They enable tasks that fuel technological innovation, empower people, and improve lives. The same energy we bring to our work, we bring to our giving. All around the world, onsemi employees are completing small amounts of kindness through our giving efforts. And when we work together, these acts can create something beautiful — a constellation of hope and progress. Let’s visualize the good, data point by data point, in every moment spent helping others and every dollar spent giving back. 

 

Visualize the good we do through data points.

Since we live and work in a data-rich world, we’ll create an immersive experience that lets users select and visualize data points based on the giving onsemi employees do. Users can see the three key components of the Circle of Giving to see how they connect to each other and reflect the onsemi mission. Touching a data point will reveal more about the giving effort behind it as well as a unique data visualization that brings it to life. This experience can be hosted in any of onsemi’s offices or facilities, and it can be scaled larger or smaller for conferences and industry events. 

Alternative idea two

Components of giving

There’s a distinct connection between what we make and how we give. We’re committed to making a difference in the world. In our work, that means technology advancements and componentry that propels the future. In our communities, that means helping where it’s needed most. Giving may result in a needed hand today, or an investment in tomorrow. The power and ability to give back lies within each one of us, however we choose to pursue it. It’s what makes onsemi’s giving efforts unique — the empowerment our people have to make a difference right where they live and work. Let’s celebrate the shared ideals and shared language found in both our work and our giving.

Images shot and owned by Jamey Stillings and Esther Havens for pitch purposes only

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