Client
IBM

Role
➺ Creative Direction
➺ Strategy
➺ UX Design
➺ Product Design

✴︎ The brief

The interconnected world of blockchain

IBM’s Transparent Supply allows businesses to transform their supply chain operations. IBM’s Intelligent Suite is an AI-based supply chain automation and optimization solution. Businesses are able to see their product from the beginning to end in detail. The platform allows for authenticate product origins, companies to trace inventory throughout their chain and have end-to-end visibility into administrative costs. Transparent Supply provides a blockchain platform that allows companies to build their own data-sharing ecosystem.

What results is a boost in brand trust and increased efficiencies.

✴︎ The solution

Using IBM’s brand guidelines, we created a dynamic experience for users throughout various supply chains from end-to-end. Within each ecosystem, users are able to interact with each actor within the ecosystem — from roasters to consumers, manufacturers to retailers to learn about the benefits.